Product Creators

You don’t have to have any experience in order to be successful with an online business. Anyone can succeed – even if you’re brand new to working at home because you can learn as you go along.

There are many different avenues you can choose to take to get started. Much of your decision will be based on personal preferences, time available to implement it, and tools you need to launch it.

Content Creator

It’s easy to be successful in the area of content creation. The way that it works is pretty simple. You create content and other people buy it for their business. It’s like being a ghostwriter, without having a client tell you specifically what to work on.

One area of content creation that you can pursue is making PLR (private label rights) material. This is content that you create in various formats including text, video and/or audio, that you can sell to multiple buyers.

You would write someone once and it can sell fifty or more times. So say you create a 20-page report and you list it for $20. If 122 people buy it, you’ve made $2,440. Doing this type of writing is often less expensive for clients than ghostwriting is.

So you’re more likely to build a business quickly with this kind of content. You might like becoming a content creator if you enjoy writing and creating and can do a lot of it fast. With this online business model, you’ll have content that can be suitable to several different types of clients.

And because the content isn’t custom made for a specific client, you’ll be able to cast a wider net and find more interested buyers. There are other reasons why you might enjoy becoming a content creator.

You get to talk about whatever topics that you want to without having to answer to someone else. Of course you want it to be a topic that is in demand. But if you want to write about dieting, you can.

Or if you prefer to write about finances or cute little puppy training, then you’re free to do that. You can create content that will appeal to multiple niches, like stress, so there will always be clients in a related niche.

There is a downside to becoming a content creator. You might find that sales can be unpredictable. You might have one month where you sell your creations hand over fist and the demand is high.

You’ve released a new PLR pack and it takes off. Every time you turn around, you’ve sold another. But then the following month, you might launch a pack and sales barely trickle in.

This happens and these results are often due to factors that are outside of your control such as the time of year when certain content doesn’t sell as well or lower sales based on who’s promoting you.

Getting started in this type of business is easy, too, but you will need to know at least some skills up front. You’ll need to get a website set up to host your sales pages and you’ll need to know how to word it so that it converts into sales of your PLR.

You’ll need to know how to use a shopping cart plug-in or have the funds to be able to hire someone to handle it. This is one area where you could use the services of a VA or an assistant.

Don’t let lack of experience get in the way of your progress, though. Either quickly research and learn what you need to know or find someone to delegate it to. Don’t just give up when you reach a point that’s outside of your skillset.

As a content provider, affiliates matter in terms of having a successful launch. Ideally, you want an army of affiliates that are willing to promote whatever it is that you’re offering.

You can usually find affiliates in PLR sellers’ groups on Facebook who’d like to get on board. In these PLR groups, sellers talk behind the scenes and also mingle with their affiliates.

They let them know about upcoming releases, any special deals might be going on and more. As soon as you get affiliates, a relationship based on trust is building and if you want to hold onto that trust as well as your reputation online, make sure that you pay your affiliates on time.

Because of the importance of affiliate marketing in this type of business, you must always treat affiliates well. Some PLR sellers choose to pay their trusted affiliates instantly while others pay every week or every month.

Regardless of when you pay, be consistent. When you set out to create your PLR, you want to make sure that it has value for your users. Remember that your customers are going to take your content and customize it.

You want to create quality content that “wows” your buyers and makes them eager to snap up your products in the future. To make sure that your PLR business is successful, don’t just rely on affiliates.

Affiliates can be an amazing help when it comes to selling your content. But you need to have your own list. To get started you would need to sign up for Aweber, GetResponse or another email service.

The cost for this should be less than $20 a month initially and if you don’t have the funds for that, then you can sign up for a free Mailchimp account. You’re allowed to use Mailchimp to build a list for free until you reach a certain number of subscribers.

Once you’ve chosen an email marketing service, create an opt in freebie or lead magnet to lure people into your list. You’ll also want to capture their name and email address whenever they check out at your store.

On your PLR store, you would divide what you’re offering by the type of content, plus you might want to consider having one area for mixed content. So one click would take buyers to PLR articles or eBooks, while another would take them to video and so on.

You can label your mixed content as bundled content. Once you have your list going, don’t just promote your own products. Make sure that you also promote other PLR sellers.

Info Product Creator

Becoming a product creator is a business model that you can get started in immediately. Someone who’s a product creator makes something digital (or tangible) that other people have a need to learn.

For example, you could create your own digital eBooks. You can write about something that you’re an expert on, but you don’t have to be an expert. You can research what you want people to know and put that information together in an eBook using your own original words, thoughts and opinions after educating yourself on a topic.

If you’re an expert at container gardening, you could write an eBook explaining how to grow things and how to find the right space. You could create chapters on soil, sunlight, types of containers and drainage.

You could create eBooks on relationships, health, weight loss, breaking a bad habit, and more – the possibilities are endless! You don’t have to spend hundreds to create a cover, either.

Create a cover using Canva or other free online programs. Then you upload it wherever you’re selling it and you’re good to go. Or, you can buy pre-made covers that you think will fit your book.

There are many eBook cover groups on Facebook where you can find covers for as little as $10 and up. You can also use Fiverr, but just make sure that the designer has the rights to the image he uses.

You can also create digital info product courses. To do this, first, make sure that the course you’re creating is a high demand topic. A good rule of thumb to remember here is that high demand topics are usually evergreen topics such as making money, finding happiness, lowering stress, losing weight, etc.

After you have your idea, then create the course content. This content can be video, text, audio or a mixture. You’ll also have to determine what kind of visuals you’re going to use.

Once you have all that figured out, you’ll need a platform to sell it on, such as a private site or something like Udemy. But if you’re just starting out and money is limited, you can create a free Facebook group and host everything there until you can afford more.

Never let a lack of money be the reason for not moving forward in any business model. Find a way. You can create membership sites with modules. A module is just basically a collection of information about the niche that you’re in.

For example, say that the niche that you’re in has to do with weight loss. Then you might have separate modules on topics that all relate to that. So one module would cover emotional eating.

Another one could cover exercise. You could add a model on choosing the right diet plan. Inside these modules, you’d deliver content such as a report on the topic. Maybe a workbook, too.

You could have a video series to go along with it or make the videos the content and have text transcripts. By breaking down your information into modules, you can sell the entire course or restrict access to certain modules depending on the membership level that was purchased.

The advantage of being an info product creator is that in the end, it saves you a lot of time because you get recurring income. You would create the eBook or membership course once and it continues to sell for months or even years down the road.

To get started, you would first want to outline your product based on a goal the audience hopes to achieve. Then list the steps that they’ll need to take in order to accomplish that.

These steps are what will turn into your info product. Sometimes, though, you can use PLR to help you create the products. The advantage of this is that you get your product up a lot faster than if you created it yourself.

You can even use PLR to create memberships. If you do that, the content – including tutorials, worksheets, and basically everything that you need, is already there for you to use.

You can even use PLR to create your eBooks as long as you’re not selling these on Kindle, because Amazon doesn’t want PLR. The reason is because there were too many people putting up the same content without customizing it.

So if you do use PLR eBooks, rewrite the material in full using your own voice. Remember that you can outsource your product creation. You don’t have to do it all by yourself, especially if there are parts of the process that you don’t enjoy such as the writing.

You can hire a ghostwriter or use PLR for portions of the project or – if you can afford it – you can outsource the entire thing. Once you have your material together, then you need to decide how you’re going to sell your product.

Some people choose to partner with someone else to sell it and that can make it easier.
For example, if you’re releasing a technical product but you hate marketing, you might choose to partner with someone who loves marketing but hates doing tech work.

This lets you both work in the areas where you’re strongest. One thing that you do need to be aware of when it comes to being an info product creator is the customer service aspect of this business model.

You’ll have to be prepared to deal with customers. Sometimes this might be something that’s fairly minor – such as a customer can’t get what they ordered to download properly.

In that event, you’d have to try to figure out what’s going on so that they get the product.
With customer service, it might be something like a customer doesn’t understand a step that you mentioned in your eBook.

In that case, you’d have to respond and try to help them grasp it. You need to expect to spend some time on customer service issues for awhile after you release a product. If you already know you don’t want to handle this side of the business, then you’ll have to hire someone to do it for you and they can just contact you if there’s a problem that only you can solve.

Once you’ve launched your product, pay attention to the feedback. Notice what complaints or problems people have with your course. If it’s a valid issue, then work to do better with your next launch.

FBA or eBay

Something else that you might choose to set up as your business model can be FBA (Fulfillment by Amazon) or eBay. With FBA, you’re simply selling your stuff on Amazon and they’re taking care of everything with that product which is pretty convenient.

You can choose to set up a brand on Amazon for selling your things or you can set up an Amazon store. There are dozens of reasons besides the convenience why you might like deciding to have your business as an FBA model.

One of these is that’s it’s simple to get started – especially if you already have an Amazon account. You would first create your FBA account. If you have Amazon already, then you can just quickly add the FBA option.

You’ll create your seller account and you’ll have to choose between professional or individual. There is a monthly fee for professional but not for individual. For that one, you’re on a pay as you go basis.

Knowing which one to choose should be based on the number of items you think you’re going to be selling. If you decide to create an Amazon store, you’ll need to build the pages and the storefront, but Amazon has templates that you can use for this.

Next, after creating your seller account, you’ll set up the listings for the products that you’re selling. You can do this by going to the inventory section. There, you would have to put in how much of each thing you have to sell.

For example, if you’re selling makeup kits and you have 56 of those, you’d put that number of units in. You’ll have to list separate products individually or use Amazon’s software to set it up all at once.

After you have your account set up, you’ll follow Amazon’s instructions for shipping the items to their warehouse. Once they arrive and are ready for customers to purchase, you’ll be notified.

With eBay, you get started by registering for an account. You’ll have the option of signing up as an individual or a business. If you don’t know what you want to sell on the site, you can look at what’s popular.

The site has a search function to allow users to see what’s trending. You’ll find everything from dishes to TV shows on DVD to comic books and baseball cards. After you set up your account and you’ve decided what items you’re going to sell, you would write a listing for that product.

You would need to upload a photo as well. Something to remember is when writing out titles and descriptions, be sure to include specific keywords that can help potential buyers find your stuff.

There are eBay templates that you can get that can help you create the listing description and title. As your items sell, eBay will take a percentage of the sale known as seller’s fees.

You might want to consider setting up your eBay account as a store and using one of eBay’s store subscriptions so that you get the best deal. With either FBA or eBay, you’d want to make sure that you create an email list.

If you use eBay, the site makes it easy for sellers by offering a newsletter template you can use as part of email marketing to manage your list subscribers. There are advantages with both models.

With Amazon’s FBA, whenever someone orders one or more of your items, Amazon handles the packaging of the stuff and then they ship it out. You don’t have to deal with the problem of having to keep up with inventory, but Amazon will charge you a small fee to keep your stuff in their warehouse.

With eBay, you keep the items in your possession as part of your own inventory. Once the product sales, you package it and you ship it out to the buyer. Both methods are good ways to create a business in order to make money.

Amazon has customer service and although eBay does as well, you might find it a little more difficult to get through to a human with eBay’s customer service. If you plan to sell rare or collectible items, you may want to use eBay, because those items are more likely to earn you more there with the bidding process.

You’re more likely to earn a better income if your business deals with a specific niche (like electronics) than if you tried to sell a little of everything (like clothing, makeup, electronics, etc.).

Also, choose your niche based on something that you believe you’d enjoy doing because in the beginning, you’ll be spending a lot of time on your business. If you’re looking for a business model with the least amount of input from you, then you’re better off choosing to list your stuff with Amazon.

If you choose to go with eBay, just note that this can be a little more time consuming. You have to take the photo along with writing out the listing, packing and shipping everything.

Your expenses might be a little more when you have to keep up with inventory and ship stuff out yourself. You’ll have to make sure that you buy all the shipping materials. If something arrives damaged, you’ll have to deal with sending out the replacement and you’ll be responsible, since eBay wasn’t the one that handled the product or sent it out.

Choosing the right business model can sometimes seem exhausting – especially if you’re not sure how well you’ll do with it. Just remember that you can always change course if you feel it’s not working, and you can do it before you spend too much time or money putting effort into it.