Many online entrepreneurs develop a blog presence online because they’ve heard about the search engine appetite for blog content. And it’s true – Google and other search platforms like frequent content often provided by blog entities.
But creating a blog isn’t enough to help you rank high for your niche market. You want to know some solid, evergreen WordPress SEO tips that will help position you ahead of your competitors for traffic in your niche.
Let’s start by talking about theme design. The way your theme is created has a lot to do with how the search engine navigates it and ultimately indexes it. Before investing in a theme, make sure that it’s search engine optimized.
Some of the work you’ll need to do yourself, like ensuring your post and page titles, as well as the bulk of the content, utilizes your niche keywords. You can even use a free keyword tool and download a list of the high volume or long tail keyword phrases to use in each post.
Using keywords in your content isn’t quite enough. You have to use them as tags for the post. And then you need to categorize the post so that Google (and your visitors) can easily sort out the topics.
There are some tweaks you can make on your blog to help it be search engine optimized. First, make sure that you set your permalinks for optimal performance. Log into your WordPress dashboard and go to Settings and then Permalinks.
It defaults to show your blog URLs with non optimized numbers like this: domain.com/?p=123 – but that URL doesn’t tell Google what’s on that page. Instead, choose the last option that says custom structure and type this into the space provided: /%postname%/ so that it makes your URL look like this: domain.com/keyword-phrase-here.
Aside from these little tricks, you can also install some neat SEO-based plug-ins to operate on your blog. Include a sitemap for Google so that navigation is clear for the search engine spiders that visit.
Also install an All in One SEO pack that helps your blog achieve the maximum ranking it can from being perfectly optimized for your relevant keyword phrases. By doing these small steps, and posting regularly, your blog will continue to rise in the ranks of the search engine results pages (SERPs).