Info products are simply products that share information with the reader. Many people are under the impression that they have to learn how to be some kind of expert in order to set up and sell their own info products, but this isn’t true.
One of the keys to being successful with selling info products is sharing what you’ve learned or how you’ve solved a problem. You can be that if it’s something that you’ve struggled with, then other people have as well.
That’s why you don’t need any special expert training. You are the expert already. For example, weight loss is a huge info product niche because so many people have struggled with losing weight.
They want to get fit and they’re seeking answers. If you’re someone who walked a journey of losing weight to get fit, then you already have the expertise needed because you lived it.
What you need to learn about info products is that you have to have something available to give people who are looking for a solution. Not only is this in the area of weight loss, but you’ll find it in skin care, relationship problems, financial struggles and more.
People who have a need are looking for answers. You need to know who your target audience is and aim to solve whatever problem it is that they have. There’s a huge wide open market for info products and they sell well.
You can create an eBook where you give step by step directions on how to lose weight, or on how to get control of their finances. You can even write one on how to get clear skin or any number of things that people can relate to.
If you don’t have any idea what kind of product to create, take stock of your life and write down any way that you solved a problem. Detail step by step what you did. Then create an eBook where you share how you overcame that problem.
An eBook isn’t the only avenue for info products. You can create an audio program, a members’ only forum or paid tutorials. You can tap into your skills and use the knowledge that you have.
If you’re drawing a blank, you can go to a search engine and start typing in things like “how to,” “why,” “should I,” or “what’s the best way to” and you’ll get a list of ideas. You can also look at the topics on the cover of magazines and you’ll see that a lot of them are the same topic.
That’s because some information is evergreen – people are always going to want to know more about them. Once you come up with a product idea, create a sales page with a bonus item for people to input their email address.
This is how you create an email list of people to get your product and future products in front of. Having an email list lets you continue to create info products in the future and sell them to an existing audience.